Why use google optimizer

While performing your Google Optimize AB testing, you can only run 5 tests at the same time, both mobile and desktop. If you are a medium to large company that is serious about growth and is looking to optimize its website exponentially more in the future, Google Optimize is not your best bet.

Google Optimize limitations make it hard to test high traffic and turnaround of an ever-growing business. Here are other astonishingly great articles that will help you choose:. Your name Email Phone Your message. InsightWhale uses cookies. Copy link. Rotimi Iziduh. With Google Optimize, we want to empower any sized business — big or small — to take steps to make their sites better.

Higher experiment limit Many of our users have given us the feedback that the current limit of 3 simultaneous running experiments is too low. This limit forces them to make difficult tradeoffs about which tests and customer segments should be prioritized.

To help address this, we will soon be increasing this limit to 5 experiments. You can sign up the free version of Google Optimize here. What is Google Optimize? How does Google Optimize work? Invest time and effort into Conversion Rate Optimisation We are big fans of Conversion rate optimization. The above process can be different depending on the type of the experiment, such as in cases in which the client wants to make a change to the original page, too.

This works alongside the app bar. Supporting the editing options, the app bar initiates, and the editor palette has editing controls for the elements selected. That way a developer can customize it fully, breaking the customization limitation some website themes have.

Since Google Optimize is a free tool, it mostly relies on the ability of the user. It consists of features that can handle dynamic changes, but instead of using any auto settings, it enables you to use them to customize the experiment as much as possible.

This gives the controls to the developer to make use of each feature to the fullest. By enabling cookie-based targeting, you can identify and target a specific set of users while running an experiment. This, mixed with custom JavaScript, makes the process much more effective.

This activation of events helps run experiments on dynamic elements, single-page applications, and much more complex scenarios. With Activation Events in Optimize , you can target the experiments to the events you have previously pushed in the data layer on your website. You can target to capture more engagement from the people who are supposed to be the right audience for that experiment.

Google Optimize gives you the liberty of using precise objectives for each experiment. The types of objectives Google Optimize offers are:. There are many system objectives, such as pageviews, session duration, bounces, transaction, revenue, AdSense impressions, AdSense ads clicked, and AdSense revenue, which are often used as main objectives. There is an exception with transaction and revenue in that they are only available if Analytics has permission to view eCommerce.

Another instance is that the AdSense will only be available if it is linked with Analytics. If the system objectives are not enough, you can always build your own set of custom objectives in Optimize. There are two types of custom objectives:.

There is a reporting option in Optimize that gives you a final result of the conducted experience in the form of a report. You can analyze it further to make decisions regarding variation implementations.

This is the most crucial feature. Optimize can also analyze it for you and give you suggestions, which can seem too good to be true. Through the activity log, Google Optimize allows you to manage currently running experiments on your website.

That way you can run up to five experiments at a time, and separate reports for each of them will be created in the reports section of the tool. It also stores the previous experiments for you to go back to. You can always take references from them to build another one, to save time. You can use this feature to manage the experiments in Optimize..

Experiment Preview links give you the full picture of how the variation will interact with the audience. That is what quality assurance is for.

If you find any issues, bugs, or errors in the preview link, you can get them resolved before making the test live.

That way each user will only have necessary access. Some may only view it, while developers can edit it. You get to manage who has access to what.

No need to make the experiment live as soon as you are done building it: You can pick the right time to launch the test by scheduling it to auto-release the experiment. This makes things a bit easier if a test needs to be started at a specific time. Google has so many services available for websites, with so many purposes. But it also integrates well with other apps to provide additional support. When you integrate with another useful service, the combined power always pushes more output.

Google Optimize also has a dedicated Google Optimize integration center , where you can add the integrations per your needs.