How is it possible to identify communication issues




















For example, when a CEO wishes to implement a policy change, the basic facts stay the same as the news travels throughout the company. However, at each step, new information or more detailed instructions can be added to help employees implement the policy. Of course, this structure also carries risks. The chain is only as strong as its weakest link: if one person fails to convey information accurately, their mistake gets passed on to everyone else.

By the time anybody spots the error, the wrong information is already out there. For businesses, top-down communication is essential. It allows leaders to share their vision for the company, set agendas, and direct behavior across the workforce. But it's also based on a questionable assumption: the CEO is the all-knowing master of his - and it was usually a 'his' - realm. At heart, top-down communication stems from the idea that leaders talk while others listen.

Today, we see a shift in attitudes. We're beginning to understand that leadership is listening. And this means senior executives need to pay attention to the information flowing the other way through their organization.

This is the opposite of top-down communication. Here information starts from the lowest rungs of the corporate ladder and moves upwards, with leadership being the last in line to receive it. Once again, the success of bottom-up communication is determined by the people's reliability at each step of the chain. Even if they do, employees typically lack the tools that make it easy to pass information up the chain of command.

Despite these hurdles, bottom-up communication can and should play an integral role in your business. Everyone in your company has a different perspective. Creating open lines of communication with your frontline staff will provide valuable intelligence on everything from what your customers are thinking to the efficiency of your manufacturing processes.

Also known as horizontal communication, this is the most common form of information exchange. Lateral communication can unfold across almost any medium you can think of. The critical factors here are that your employees can access the channels that best suit their working needs, and they then adopt them universally. In short, adoption matters.

Fewer channels mean less onboarding, which in turn makes it easier to aim for company-wide uptake. Top-down, bottom-up, and lateral communication describe the direction that information follows as it flows through your organization.

The four remaining forms of communication are all concerned with its speed and timing. As their names suggest, synchronous and asynchronous communication exist in direct opposition to each other.

Speech is the most obvious form of synchronous communication, but instant messaging tools also fall under this category. When you send someone a message on a chat app, you typically expect to get a reply back pretty swiftly. The important thing to know about synchronous and asynchronous channels is that your business needs both of them. Synchronous communication lets you share information at speed; asynchronous communication ensures that information is there when the recipient needs it.

If you try to use asynchronous tools for synchronous communication — or vice-versa — problems arise. Dynamic communication describes the information that people are continually updating. Think employee handbooks, HR policies, work from home advice, or technical support pages. These are all things that tend to be associated with a company intranet: you probably won't search for them every day, but you expect them to be available on the rare occasions when employees need them. The whole point of dynamic communication is for multiple individuals to alter information together collectively.

Digital collaboration tools have made dynamic communication a core element of the modern workplace, enabling entire teams to work on the same documents at once. Static communication makes a record and provides a point of reference. Dynamic communication is all about collaboration.

Each of these communication forms has a different role to play, and your employees will need to use them efficiently if your business is to flourish. Nice and straightforward, right? But if another eight people were to show up, it would be significantly tricker for everyone to make themselves heard. Now imagine the same scene but with 50 people all trying to participate in the same conversation. Absolute chaos. Chat apps, conference calls and in-person meetings are all designed for swift exchanges of information, where each participant can express their views.

The more people who join, the more noise there is — until eventually the channel becomes unusable for everyone. The solution : The important thing here is to control the situation and to limit excess noise. The most obvious way to do this is to break a large group into several smaller ones. But if everyone has to be involved in the same conversation, set rules that determine who can speak and when. For example, nominate a few participants to act as spokespeople for their peers, and have someone act as a chair who controls the conversation.

Alternatively, it may help to consider a different channel altogether. Some collaborative work platforms facilitate large-scale synchronous communications — enabling a CEO to address their entire workforce via streaming video , for example.

Solution: Before you press Send, check for content, spelling, grammar and validity. Then, check your tone to ensure the recipient can't misconstrue your words. When speaking in a heated environment, choose your words carefully and run them through your mental filter at least once before saying them out loud.

When you are unprepared, mistakes, misunderstandings, and even the misdirection of a project or task can occur. Solution : Be organized and prepared. There are times when an email is appropriate and other times when a phone call or in-person meeting is more suitable. Misjudging the situation and picking the wrong tool can lead to a breakdown in communication and create confusion, misunderstanding and hurt feelings.

Everyone from sales to marketing to operations are totally client-focused. This is a BETA experience. You may opt-out by clicking here. More From Forbes. Nov 12, , am EST. Nov 11, , am EST. Edit Story. Feb 13, , pm EST. Opinions expressed are those of the author. Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips.

Photos courtesy of the individual members. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Do I qualify? Forbes Agency Council. Send urgent notifications to any corporate devices: PCs, phones, tablets, etc. Bypass information overload. Deliver key information even if the computer is on screensaver mode, locked or sleeping. Communication issues in the workplace Here are some of the top communication problems being faced by people in the workplace today: 1.

Download free infographic 2. Passive listening Passive listening is simply hearing what the other person has to say without truly understanding it or empathizing. Poorly written communication You may opt for different communication tools to get your point across such as corporate desktop wallpaper software, newsletters, and memos; however, if your materials are poorly written, your messages might cause confusion and frustration amongst your staff members.

Lack of interest or motivation When people are not interested in what is being discussed, or they lack the motivation to work hard, they are more likely to disregard or ignore your messages. Send Alerts that won't be skipped or ignored Send urgent notifications to any corporate devices: PCs, phones, tablets, etc.

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