Who owns milan direct

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Last Name This Field must be filled. Cash burn has slowed dramatically due to better trading, cost savings and the implementation of cash management strategies. Skip to navigation Skip to content Skip to footer Help using this website - Accessibility statement. Companies Retail Print article. Sue Mitchell Senior reporter. Updated Dec 13, — 4.

Save Log in or Subscribe to save article. Milan Direct co-founder Dean Ramler. For example, office chairs, on our office chair page we have odd office chairs.

Tim: I like that reverse approach. Write for the human. Create content for the human. Dean: Yeah, Facebook for us is or preferred channel because Milan Direct, our products are very visual.

You can post really big and nice photos on there and then people can engage and discuss on different design topics. We find that a better platform for our business compared to like Twitter, which is short text [posts ] whatever it is. Yeah, we invest a lot of time in our Facebook community. Facebook is great to engage with your customer and fan base and get direct feedback.

All you have to do is … We know how to source the furniture, how to manufacture the furniture. We know how to deliver it. By using the free tools on Google, plus listening to your customers, you can really deliver products that people are wanting and searching for. Tim: I love your use of Facebook in helping, giving the tribe, as I would call them, the opportunity to contribute to the growth of Milan Direct. What do you think of these colors, this shape, this design? Should we go into pool furniture may be the next question you ask them.

Then they feel [inaudible ] and maybe a small part of loyalty to the brand. We do some fun things on Facebook. We ran a competition, it was like two years ago now, where we had a new range of office chairs coming out and we posted the photo on Facebook.

We want our customers to name this new range of chairs. We got like over , really smart and clever entries for that chair. Tim: Love it. Crowd sourcing right there. Do you have a small group of raving fans, Milan Direct? When you run competitions, a lot of those people are winning competitions. Dean: I guess you nurture them by, one, providing great and free content on social media. Tim: Love it, Dean. Tim: Wowee, wowee, wee. How much marketing gold was dripping from that little fireside chat with Dean?

Now, before I get stuck into my top four learnings, let me quickly tell you about swiftly. I say quickly, because that is exactly what Swiftly is all about. Small design fixes fast, real fast actually. Swiftly is ideal for altering your business card details, your logo alteration, banner ad updates, even photo touchups. You simply upload the artwork that needs fixing, tell them what needs doing, and boom, within one hour that puppy is done. All for just 15 bucks. Check them out, swiftly.

You are going to love them. Getting it down to my top four from my fireside chat with Dean is no mean feat. Number one. Get out of your comfort zone. Get out of your comfort zone and experience new things. It changes something in our brain. It gets us thinking differently. Number two learning from my chat with Dean, get those trust elements built into your website. Figure out where the fear points are with your buyers when they come to your website and have, insert some trust elements.

Have a look at milandirect. It makes you feel at ease. It makes you feel like, yeah, I can give these people my money. I trust them. Trust, big word in marketing. Number three. Google Trends. Seeing what people are searching for online, real time, right now, and then breaking it down into all the various different categories and brands and different areas of your business. Go and check out Google Trends.

Number four. The whole idea of SEO, search engine optimization, is not to fool Google. That time has changed. Create great content. Put good stuff on your website. So team, I hope you loved that fireside chat with Dean. There are so many more fireside chats coming up.

Okay, time for a listener question. This one is from Simone de Cunha or de Cunha. Her business is mumtothecore. One of my roles is with an IT in markcoms. When it comes to marketing my own business, however, I promote, well, using the conventional methods and have done Facebook push promos via large online databases of mums here in New Zealand; however, the mind boggles as to what first when it comes to driving my online marketing campaign.

Should I do content, blogging, Google AdWords, etc. What do you suggest I do first? Simone, I am going to take a step back. Give me a line that just describes what Mum to the Core is all about. That would be number one. Lose it. Alternatively, a nice little explainer video, if the Mum to the Core offer is a bit complicated, then a nice little second explainer video, an animated video could do the trick.

I think one of the things many of us do, we kind of forget to look at our businesses with the customer hat on and we look at it with our hat on. Again, lots of space dedicated to that image and no introduction of the team. People buy from people. Scatter the testimonials throughout the website would be my view. You could probably create little blog posts out of them. Lose Press. Your blog is not that up-to-date. Get clear on your editorial mission and you would have heard me talk about that many times before.

Go back to past episodes if you want to kind of dig deep on that. What about a street address? What about a phone number? What about a photo? Make it easy for people to contact you as I said at the start of the show in my little editorial rant. I hope that helps. Thanks so much for your question, Simone. Anyone else, feel free to send me a question, questions smallbusinessbigmarketing.

I love to answer them. Remember, I am inside the Small Business Big Marketing forum every day answering your marketing questions on an ongoing basis. Some great stories forming in there. Head over to smallbusinessbigmarketing. Now, what else have we got? Lots of big interviews coming up. There is a little field there where you can send me your interview suggestions. Hang around after the [inaudible ] because I am going to share some list of testimonials and reviews, but until then, may your marketing be the best marketing.

See you later. Want more marketing goodness? Then visit smallbusinessbigmarketing. Rodney: Good day, ladies and gentlemen. I then followed Tim over to his other podcast with James Schramko called Freedom Ocean, where I was consistently blown away by the incredible online business information freely and regularly given away.

Thanks again, Tim, for helping me achieve this small milestone with my own podcast. Download Podcast. PLUS I give some tough love to a listener who asks for some marketing advice!

Song: Empty chairs and empty tables where my friends will meet no more. Tim: Retailers or wholesalers? Tim: Really? Tim: What was their retail brand, Dean? Tim: The London Olympics, not an insignificant contract. It sounds like the Griswolds. Furniture geek. Dean: Proud furniture geek. Tim: A boomerang business. I wonder what the return policy would be on that?

Full returns. Tim: Like what? Tim: Absolutely. Tim: In Australia. Tim: What was that Google piece of software called? It was only launched … Tim: Stores. Still in Beta?