Google analytics what should i track

Although the default amount of inactive time that ends a session is 30 minutes, you have the ability to adjust how much inactivity constitutes a session end in your Google Analytics Session Settings. Sessions are different from users because one user could trigger numerous sessions. They are helpful to track when examining changes to session count and sessions per source to evaluate how effective your campaigns are.

Pages per session are the number of pages a user views during a session. If you see an increase in pages per session, this could mean your users are more engaged with your content because they are navigating to more pages throughout your site. Think of your website as a guide to help users get to the information they need, increasing trust and credibility, and driving conversions. The Devices metric in Google Analytics highlights how many users visit your website on desktop, mobile, and tablet devices.

While both mobile and desktop website experiences are important to evaluate, the devices metric is important because it can help you determine whether to focus your efforts on a particular experience.

Understanding what devices your users visit your website on will help you prioritize your efforts. The source metric in Google Analytics refers to where traffic to your website comes from such as from a search engine, such as Google, or direct, where the user goes directly to the URL by typing it out, selects it from a bookmark, or if Google Analytics is not able to identify the traffic origin.

The medium metric is the general category of how the user arrives to the website, such as through organic non-paid traffic from search engines , ppc, etc.

These acquisition metrics are important to track because they will give you insight into where your site traffic is coming from and how effective your campaigns are. For example, as you continue to grow your inbound marketing efforts, your organic search traffic will likely increase.

In Google analytics the pageviews metric refers to the total number of views per page. Pageviews are also counted if a page is viewed by the same user more than once. On the other hand, the unique pageviews metric takes into account how many times a page is viewed within a certain session. This means, if a user goes to the same page more than once in a single session, Google Analytics would track the unique pageview as one.

The average time on page in Google Analytics is the average amount of time a user spends on a single page. By looking at the average time a user spends on a page, you can gauge how engaged the user is with the content. For example, users typically spend more time on blog article pages. If there are certain pages that you want users to be more engaged on, but the pages have a low average time on page, there may be opportunities to increase engagement such as by including multimedia content, such as videos.

Time on Page column. Landing Pages in Google Analytics are the pages through which users enter your website, or the first pages that a user sees when coming to your site. Your web analytics tool will show you which keywords your site is coming up on and which ones are driving traffic to your site.

You can also discover keyword opportunities you may be missing out on and use these keywords when creating new pages or blog posts for your site or in pay-per-click campaigns.

If you use Google Analytics as your web analytics tool, you can also monitor your pay-per-click campaigns. Generating lots of traffic to your site is well and good but only if the traffic is high quality and made up of your target audience. You will know whether you are reaching your target market or not by the number of leads you receive from your site.

Once you have captured a lead, you will want to nurture this lead and then track the number of leads who are converted to customers your conversion rate. If you have an ecommerce site, you can track leads in the same way as many visitors may not be quite ready to purchase but need to get to know your company better first.

To recap, here is a list of metrics that should be tracked on a regular monthly or quarterly basis: of Total Visitors of New Visitors of Returning Visitors Ave. Google Analytics allows you to inspect site search data from your website to track queries and customer information by looking at the terms entered in the search bar.

You can find this metric in the Behavior section by clicking on Site Search. The Landing Pages metric can help you to determine which pages receive the most traffic, which can help you evaluate user experience, content quality, and marketing campaign efficacy. You can find it in the Behavior section under Landing Pages.

You can track advertising metrics by linking your AdSense account with Google Analytics. After the accounts are connected, the data will start showing up in the Behavior section under Publisher. This section provides metrics such as impressions, clicks, and revenue, which may indicate how well you monetize your pages and help you determine how to optimize them.

Goals are specific interactions with the website that define a target objective. Typical goals could include a purchase or a user registration, but a goal also may be defined as a user who visits a certain number of pages, or when a user downloads a piece of content. By tracking conversion rates over time, you can determine how well marketing efforts lead to goal conversions, and use other user metrics to understand what factors affect their successes or failures.

Google Analytics provides valuable information on users and their behaviors, but it has limitations, particularly for large organizations that have strict access control and permissioning systems. Google Analytics does not provide much control over multiuser access, and it may be inappropriate to share the dashboards with a large number of analysts. Furthermore, not all dimensions and metrics can be queried together.

Many organizations use additional third-party analytics apps such as Heap, Snowplow, and Mixpanel, and you can make valuable discoveries by integrating this data for analysis. In order to integrate data from disparate sources , most businesses need a cloud data warehouse where they can use an ETL solution to extract data from Google Analytics and other apps, and replicate, process and analyze the data.

What you can do is make your exit pages functional and better so that people would leave it with good reviews. The page view metric for Google Analytics for small business tells you how often the people get access to your page content successfully. So, this metric depends on the right content and the display of it. It means the exact time that a visitor had spent on your website. You can increase this time by putting up the relevant and right content what your visitor is looking for on your website.

As this will help them and they are more likely to browse more or come back for further knowledge or purchase from your website. Implementing a powerful marketing strategy is our secret to get your business's revenue to grow. Talk to a growth professional. Don't expect a sales pitch.